Arjun Kapoor is Flying Machine Jeans' new poster boy

Jeans brand Flying Machine has roped in Arjun Kapoor as its brand ambassador. The brand is Arvind Lifestyle's flagship product.

Kapoor will feature in the upcoming TV and print campaign[/caption]

Alok Dubey, COO, Arvind Lifestyle Brands said about the partnership, "Flying Machine is the vanguard of youth trends and hence our next brand ambassador also had to be someone who's seen and believed to be the new cool. With noteworthy performances behind him, quite a few big releases ahead and his zeal and commitment to be in the big league, we believe Arjun Kapoor is all set to be "The New Cool" not just in the film industry but with youth at large."

Added Kapoor, "I've always believed style is a way to say who you are without having to speak. It's reflected across all the choices I've made be it films, events or otherwise. Flying Machine has historically spoken volumes be it with their trendy clothes or their stylish campaigns. I'm super-excited to be taking over as their new brand ambassador and with their trippy new campaign, I'm hoping we are able to really define 'The New Cool'. Here's looking at an exciting new ride!"

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The brand will soon launch a television and print campaign featuring Kapoor.