TCS To Drive 'Carnation Auto' Growth Strategy

Tata Consultancy Services (TCS) has been chosen by Carnation Auto, a Jagdish Khattar initiative, to provide end-to-end system integration services. The multi-year agreement envisages TCS as the full service provider responsible for enterprise IT solutions implementation and includes business consulting, technology implementation and support.

Carnation Auto is setting up a chain of multi-brand auto solutions and sales hubs with services like maintenance, insurance, CNG/ LPG retrofitment, body and paint, accessories, DC Design etc under one roof for various auto brands. Carnation will also retail new and certified pre-owned vehicles. It plans to set up approximately 100 multi-brand auto solution hubs in the next four years.

Jagdish Khattar, CMD, Carnation Auto, said, "We are a young company but have eleven locations already operational, and another eight in the pipeline, so an accelerated roll-out and rapid scalability of our services is critical for success. Our aim is to provide an alternative to car owners and pioneer the independent multi-brand automobile sales and service industry in India and we needed a technology partner, who would create a transformational architecture to accelarate this process. TCS was the partner of choice with its technical expertise and track record for compressing project timelines."

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Carnation would be heavily banking on technology to retain its key differentiation and reduce time-to-market. The IT infrastructure TCS is setting up would be scalable and integrated to include all aspects of auto retail and repair business like forecasting, inventory management, sales, HR, CRM, payroll, etc.