SAS, Assetlink Team For Enterprise Marketing Solutions

SAS, a provider of business analytics software and services, and Assetlink, a provider of integrated marketing operations management solutions, have joined forces to provide marketers worldwide with a combined offering that will deliver greater efficiencies and effectiveness to their marketing processes. Under this new global agreement, Assetlink will integrate its marketing operations management suite with enterprise marketing solutions within SAS Customer Intelligence.

"Assetlink is very excited to integrate our marketing operations management capabilities with SAS’ customer intelligence solutions," said Chetan Saiya, CEO of Assetlink. "While the combined strength of our respective competencies will benefit both companies, it is our customers, who will receive the greatest value from the integration of our products and expertise."

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Assetlink’s capabilities deliver planning, management and execution of marketing operations. SAS’ suite of customer intelligence solutions embeds SAS analytics into the marketing process, enabling marketing executives to make smarter decisions and solve more business challenges to continually improve both the efficiency and effectiveness of marketing investments.

The agreement combines Assetlink’s suite of marketing operations management offerings – including marketing programme planning, marketing financial management and digital asset management – with SAS Customer Intelligence solutions, which include campaign management, campaign optimization, e-mail marketing, event-driven marketing, interactive marketing, marketing mix analysis, marketing performance management, mobile marketing and online analytics.