Reliance Implements Mobile Marketing Platform From Flytxt

Reliance Communications has announced implementation of an integrated carrier-class mobile marketing software platform called Neon on its network as part of its tie-up with Flytxt, a mobile advertising and marketing technology provider. Neon leverages Flytxt's experience in mobile marketing in various global markets. It features a mobile CRM database and all the mobile applications required to conduct large-scale mobile customer engagement programmes.

Krishna Durbha, head – VAS Business and Marketing, Reliance Communications, said, "Implementation of Neon will give us a competitive edge in stimulating brand awareness and driving sales by reaching out to millions of customers in a cost-effective manner through targeting".

Tim Williams, executive VP-Worldwide Sales, Flytxt, said, "We are proud to partner with Reliance Communications in this transformational approach to customer-centric mobile marketing."

More from Biztech

So, with Flytxt Neon in place Reliance Communications will be able to leverage its existing business data and boost voice and VAS revenues through intelligent mobile marketing.