Prudential's Asian Arm Selects SAP CRM

SAP Asia Pacific Japan has announced that Prudential plc’s Asian fund management arm has selected SAP to improve operational efficiency and to better service their clients. The company will implement the SAP CRM solution for 7,000 internal and external users across Asia.

SAP CRM powered by SAP NetWeaver will provide their fund management business in Asia with business process integration and master data management capabilities which provides a 360 degree view of the customer across all customer-serving channels in the company. The solution will enable communication and synergy among marketing, sales and customer service teams resulting in a greater customer experience for their fund management clients.

“The right CRM software platform is critical to a company’s ability to serve customers efficiently and have accurate insights into its business performance,” said Eric MacDonald, president and CEO, SAP Southeast Asia. “This strategic partnership is very significant to SAP and it provides SAP with the momentum for more success in the financial services industry, one of the fastest growing markets in this region.”

More from Biztech