One97 Communications, Prabhat Khabar To Offer Mobile Infotainment

One97, a telecom application platform company, has announced its strategic partnership with Prabhat Khabar, to develop a flexible and robust platform for users to have access to daily alerts of local news and entertainment in Bihar and Jharkhand.

As an outcome of this partnership of a VAS player with a print media publication, One97 will provide Prabhat Khabar a platform to reach its readers in an interactive mode. The content is highly flexible and can be enhanced from time to time depending upon the need of the customer.

Vijay Shekhar Sharma, managing director, One97 Communications, said, "We are very pleased to have Prabhat Khabar as our strategic partner. The services on board will provide immense opportunity for the newspaper to connect to its readers more personally. The services are highly flexible and offer a wide choice for consumers to choose from."

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The consumers would be required to just send a simple SMS to 53030 to avail the services. These services would satisfy the long-standing need of locally relevant infotainment for consumers while they are on the move.

R K Dutta, GM, Prabhat Khabar, says, "Prabhat Khabar along with One97 has created a value proposition for consumers, who would like to stay abreast of the happenings around them on a personal medium like mobile. We are happy to associate with One97 Communications as our partner and believe services like this would bring our newspaper closer to the customers".