NetIQ Fuels "Bring Your Own Identity" With NetIQ SocialAccess

NetIQ has announced SocialAccess 1.0 to help organisations – retailers, commerce hubs, state and local governments – rapidly engage with customers and constituents by allowing them to use their unique social identity and profile information from providers such as Facebook, Twitter, Google and others. SocialAccess 1.0 is a virtual appliance that allows business and government entities to leverage social identity providers to share select identity information for authentication via OAuth and OpenID Connect. This information can then be used to provide protected online services ranging from customer-focused applications to state and local services, such as 311 and more.

Organisations increasingly want to make services, resources and content available in a manner that is highly personalised to each individual. Traditionally, this required individuals to create and maintain a unique user name and password for each site, which is costly for the organisation and inconvenient for the individual. SocialAccess 1.0 enables large-scale “bring your own identity” (BYOI) services that simplify how organisations interact with stakeholders and develop greater levels of customer intimacy, all while increasing brand loyalty and reducing IT costs.

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SocialAccess 1.0 provides a consistent, personalised experience for customers and constituents from anywhere – desktop, laptop, tablet or mobile device, at any time by allowing them to use their unique social identity and profile information from identity providers. Its appliance form factor makes it quick to deploy and easy to use for retailers, commerce hubs, state and local government and others seeking rapid engagement with stakeholders without the need to build, manage and maintain an identity store.

“Consumers are demanding convenient access to more services from more endpoints than ever and organisations need to be able to seize the opportunities that social identity, mobile computing, cloud and other trends naturally create,” said Geoff Webb, Director, Solution Strategy at NetIQ. “BYOI is a great example of the opportunity to build on existing processes, improve existing services and respond more rapidly to customers. Savvy, forward-thinking organisations are doing just that with SocialAccess, which complements existing access management strategies and improves business enablement in a way that traditional approaches cannot match.”