MindTree Launches Multi-Channel Commerce Soln For Retailers

MindTree's offerings enable retailers to synchronise the critical operations, customer information and management systems of their online and in-store shopping venues.

FP Archives|Feb 02, 2017, 22:05:03 IST

MindTree Ltd has introduced its new Multi-Channel Commerce Solutions, designed to help retailers adopt a more customer-centric strategy. MindTree’s offerings enable retailers to synchronise the critical operations, customer information and management systems of their online and in-store shopping venues.

Key benefits of the MindTree Multi-Channel Commerce Solutions include:

A unified view and management of customer, inventory and order data across multiple channels
Increased customer loyalty through cross-channel loyalty programs
Personalised shopping experiences using techniques such as guided selling systems and decision trees
Consistent brand, product, price and promotional information across all channels

"In today’s volatile environment, retailers need to differentiate themselves by adopting strategies that enable them to become more customer-centric, while at the same time increasing operational efficiencies and reducing costs,” said MindTree Vice President and Head, Retail Industry Group, Babuji Abraham. “With this understanding, MindTree has developed Multi-Channel Commerce Solutions that help retailers manage their various channels as an integrated whole, to provide consumers with a pleasant shopping experience regardless of their preferred purchasing method. As an end result, retailers have the opportunity to drive profitable growth and take their business to the next level."

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