Mastersoft, Melstar Ally To Enhance Customer Information Mgmt In India

Mastersoft Research and Melstar Information Technologies have joined hands in a partnership designed to enable organisations to address the problem of customer information integrity, fluctuating compliance requirements and customer expectations.

The alliance will combine Mastersoft’s Harmony series of Customer Data Quality Products with Melstar’s solutions experience and local reputation to provide a comprehensive data quality platform to the Indian enterprise.

"We believe this relationship provides Mastersoft with a local presence to broaden our ability to provide customer data quality solutions to Indian businesses. Indian organisations are developing a stronger emphasis on quality customer information to support their business objectives as well as regulatory and compliance requirements. Helping organisations solve customer data quality or information quality challenges in the Indian context requires local understanding and local skills to implement and integrate data quality solutions. Melstar brings those skills to the table," said Susan Hyland, Chief Executive Officer, Mastersoft Research.

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Indian organisations are optimising their goals of understanding their customers better to support a variety of regulatory, compliance and general business purposes. Many business projects fail due to low data quality and this has caused both CEOs and CIOs to focus on improved customer data quality and organisational information quality.

Mastersoft’s Harmony series of products helps such customer-centric organisations to ensure accurate and consolidated client information is available in single customer view. Mastersoft’s Harmony suite of products takes control of the quality of enterprise customer data by creating a single customer view. The Harmony series of products helps an enterprise leverage the customer relationship and other attributes to cross-sell or up-sell or simply service clients more effectively.