Intel Announces Re-Organisation

Intel has announced a major re-organisation that will combine the divisions that design and market chips for PCs and mobile devices.

The move was seen as a powerful illustration of the growing importance of mobile chips, where Intel has not enjoyed the same dominance it has held for 20 years in the market for the microprocessors that power PCs and servers.

Under the plan, most of the company's design and marketing will be placed under the Intel architecture group, a new division led by Sean Maloney, who previously led Intel's sales and marketing efforts, and by Dadi Perlmutter, previously in charge of the company's mobility group.

Manufacturing operations will be headed by Andy Bryant, Intel's chief administrative officer. The changes will allow Intel chief Paul Otellini to focus more time on the company's long-term strategy and drive the company's growth initiative, Intel said.

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