ICICI Bank, dishtv Launch Interactive Banking Service

ICICI Bank, in association with dishtv, has launched an interactive banking service called 'ICICIACTIVE'. This will enable dishtv viewers to access information on ICICI Bank products and services from the convenience of their homes.

Through ICICIACTIVE, dishtv viewers will be able to get information about various types of ICICI Bank accounts and deposits that suits their need. The range of information will include product features, EMI amount on various loans, eligibility criteria, documentation, time required for processing a request and the bank’s ATM/ branch locators, which will enable them to take relevant financial decisions.

Information related to these products and services will be shown on the dishtv screen along with the toll free customer service number, which will allow viewers to call and apply or seek further information on a product of their choice. The medium is convenient, fast and simple to access. It will allow potential customers to be pre-informed of the services, which will lead to faster processing and delivery.

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Maninder Juneja, head-Retail Liabilities, ICICI Bank, said, "At ICICI Bank, we are always innovating and exploring new opportunities to bring banking to the masses. Currently, there are around seven million active digital TV viewers and the numbers are expected to grow further. The association with dishtv will enable us to further extend our reach and offer the latest information to customers. Based on the readily available details, customers can plan their financial needs easily".

Salil Kapoor, chief operating officer, dishtv, said, "We are extremely pleased to join hands with ICICI Bank to bring another first to the market – banking information on TV for our subscribers across the country. With such innovative services, dishtv is now taking TV viewing to a new level of viewer engagement. We look forward to such innovations with like-minded corporates".