HP Unveils New Digital Signage Solutions

Hewlett-Packard India has announced its high performance, customisable and affordable digital signage displays for retail businesses, including the company’s first 47-inch diagonal multi-touch Digital Signage Display.

The new products include:

The HP LD4220tm and HP LD4720tm Digital Signage Displays which allow customers to interact with business messages in a simple yet powerful way.

The HP SignagePlayer mp8200, which provides smooth and reliable operation in demanding digital signage applications.

In addition, the popular HP rp5800 Retail System is now offered in a Digital Signage Edition specifically configured for reliable playback of digital signage and interactive media.

These additions represent the next advancement in HP’s 20-plus years of display and computing engineering expertise. The company has the industry’s most expansive portfolio of high-performance solutions for large enterprises, small businesses and consumers.

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“To remain competitive and profitable in today’s connected society, retailers must be able to engage with consumers at all points of service throughout the shopping experience with real-time, personalised information,” said Vinay Awasthi, Senior Director, Product Category, Personal Systems Group, HP India. “HP’s digital signage solutions reach key audiences with relevant and memorable communications delivered on stunning, high performance signage solutions built on HP’s industry-leading hardware, services and expertise.”

The two new HP Digital Signage Displays – the HP LD4220tm and LD4720tm – help retailers meet the needs of shoppers in multichannel retailing environments. The 42- and 47-inch diagonal LCD displays deploy a multi-touch screen that uses scanning infrared technology, including embedded sensors to provide more accurate touch recognition. This technology also enhances the retail experience by enabling customers to use their fingertips to scroll through screens or perform many common multi-touch gestures.

The full 1080p widescreen displays feature enhanced digital connectivity including HDMI or DVI, VGA and DisplayPort. The monitors provide plug-and-play convenience from a simple USB key and can be set in either a horizontal or vertical position for more flexible placement options

The HP SignagePlayer mp8200 is optimised to work with the latest digital signage software to provide smooth and reliable operation in demanding retail environments. The mp8200 features Intel Core technology and is preinstalled with the Windows Embedded Standard 7 operating system.

The new HP rp5800 Retail System, Digital Signage Edition drives two discrete channels of content with a powerful graphics subsystem and comes with retail-hardened features including the ability to operate in a 40 degree C (105 degree F) environment. It features an extra-long manufacturing life cycle to support extended deployment schedules and provide a consistent platform across enterprise digital signage networks.