Google launches Firebase cloud messaging for desktop, mobile web

The newest announcement from Google reveals support for Firebase Cloud Messaging service to desktop and mobile web. This expands Firebase's reach, which was earlier limited to Android and iOS. The service lets developers send push notifications for their app to the user's device.This has been made possible by the new Javascript Library which supports Chrome on desktop and mobile, Opera on mobile and Firefox on desktop."The technical aspect of web notifications is just a start. In order to make the most out of web notifications, you need to engage your users with the right content in the right manner. Check out our “What Makes a Good Notification?” post for best practices on notification content and “Best Practices for Push Notifications Permissions UX" post for tips on interacting with Web users to get permission for sending notifications," a Google blogpost reads.Talking about its partner, Alibaba Express, the blogpost says that the latter saw 178 percent higher conversation on implementing Firebase Cloud Messaging. “We were unable to find any effective solution for notifications until we found FCM. It is the best solution because of its rich features, stable performance, and easy deployment,” said Zou Yu, Director of Alibaba.com Mobile.