Flash Networks, Cisco Offer Intelligent Traffic Mgmt Soln To Carriers

Flash Networks, a provider of intelligent mobile Internet solutions, has partnered with Cisco to provide fair usage and differentiated data plans to maximise both revenues and subscriber satisfaction. The joint solution strengthens the operators' ability to meet the needs of both bandwidth-hungry and budget-conscious subscribers while efficiently managing network capacity.

The Intelligent Traffic Management solution incorporates Flash Networks' 3GPP-compliant Policy and Charging Rules Function (PCRF) and Cisco's Mobile Service Exchange Framework (Cisco SEF). This solution is part of Flash Networks' mobile Internet services gateway, enabling mobile and converged operators to orchestrate services, improve quality of experience, reduce operating expenses, and monetise the open Internet.

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"With the advent of smartphones and laptops with 3G/ WIMAX aircards, an explosion of mobile data traffic is expected over the next five years. Our partnership with Flash Networks enables operators to meet the challenge of maximising revenues while protecting network assets by providing tiered services that ensure fair bandwidth usage and protect the network from traffic congestion," said Sergey Belonozhko, area sales manager for SP at Cisco.

The Intelligent Traffic Management solution supports personalised data plans where service providers can notify subscribers when they are near usage quotas, provide a temporary bandwidth boost, offer data plan extension to support additional IP services, or enable subscribers to set personalised usage caps that can be updated in real-time based on personal financial limits. This same solution is used to both insert targeted advertising based on subscriber browsing patterns, and to block inappropriate content for safe browsing.