eToursCRS To Provide Services Through Kale RAINBOW Platform

Kale Consultants, a solutions provider to the Airline, Airport, Logistics and Travel (AALT) industry, has entered into a partnership with travel company eToursCRS, wherein the contents on eToursCRS will be distributed through Kale’s RAINBOW platform.

RAINBOW is an end-to-end integrated travel platform, which helps travel management companies to operate and distribute multi-product inventory and automate and streamline operations based on industry best practices. The system caters to various business models of corporate and leisure travel and provides multiple distribution interfaces for direct customers (B2C or corporate), business partners (B2B) and in-house travel consultants.

As per the memorandum of understanding (MoU) signed between the parties, this relationship will enable a direct connect between eToursCRS interface and the RAINBOW platform. This distribution arrangement will be in addition to the existing media of eToursCRS. Commercials and other associated aspects will be managed by eToursCRS directly with the customers.

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Yogesh Rathi, CEO, eToursCRS said, "We have recently taken our relationship with Kale a step further by enabling a direct connect between eToursCRS interface and RAINBOW. We are sure that RAINBOW has a bright future ahead."

Sumeet Nadkar, Head-Travel SBU, Kale Consultants, said, "We are delighted to work with eToursCRS. While this partnership will help eToursCRS promote their service offerings through our travel platform RAINBOW, our customers, existing and prospective, will find this a good value-add to our product offerings."