Enamor repositions itself with 'Fabulous as I am' campaign

Female intimate wear brand Enamor has repositioned itself. The brand has launched a new campaign to promote the new proposition 'Fabulous As I Am'.

Enamor aims to answer the question 'What women want?' through the campaign[/caption]

Publicis Ambience has conceptualized the campaign. The film features a playful young girl, who has a mischievous glint in her eyes. She is self-assured and confident, which comes from the comfort her Enamor lingerie gives her.

Speaking about the campaign, Sandra Daniels, Head of Marketing, Enamor India said, "As a brand, Enamor celebrates the essence of a woman. With this campaign, we have captured the same 'self-admiring' sprit of the Indian women and the specialness they mirror and seek. We spoke to thousands of women at large and took a sneak peek into her world of possibilities and opportunities to understand the truly intriguing question of 'What women want?' We salute the woman reclaiming herself and breaking boundaries to define herself with her own chosen adjectives.

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Added Suchismita Ganguli, VP, Publicis India, "Every lingerie brand talks about comfort, fit, design and in the bargain, completely neglects the woman. Winning Enamor and changing their brand speak was a huge opportunity for us to change how innerwear brands in India showcase lingerie. We wanted to make it a celebration of life, of being a woman. To tell her that she is 'fabulous, as she is'. And the client was completely in sync with us on this. So that's what we went out and did, made lingerie look like an attitude, because that truly is how women view it."

Watch the film here:

Credits:

National Creative Director: Bobby Pawar

Creative: Sohini Dasgupta, Roma Dcruz, Mark Benjamin,Parineeta Gopal

Business: Suchismita Ganguli, Aastha Kohli, Amrita Sarkar

Planning: Partha Sinha, Poonam Raichura

Production House: Fleet Films

Director: Jonathan Weyland