EMA To Aid IT Effectiveness Measurement From End-User Perspective

Enterprise Management Associates (EMA), an IT management research and consulting firm, has announced the release of its latest report titled, ‘An Adopter's Guide to User Experience Management: How to Pick the Right QoE Solution for You’. Designed as a definitive guide for companies seeking to measure IT effectiveness from the end-user perspective, this report maps 15+ available solutions to an extensive set of market requirements and identifies leading products across a variety of functional areas.

More and more companies are establishing metrics for evaluating application and network services as they impact the end-user experience. Recent EMA research shows that 84 percent of business users and 77 percent of IT professionals surveyed believe that Quality of Experience (QoE) is becoming more important for their organisation.

"QoE is not centred in technology, but in the flesh-and-blood experience of the user consuming IT services," said Dennis Drogseth, EMA vice president. "Like it or not, how users 'feel' about IT services will influence, which IT projects get funded and which budgets get approved."

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The dimensions of understanding QoE can be complex. EMA recommends that companies searching for a solution consider key elements such as QoE constituencies; metrics, instrumentation, and QoE technologies; QoE environments; and triage requirements.

"Effective User Experience Management typically requires many skill groups within IT, as well as strong involvement from business professionals," Drogseth continued. "While some solutions may excel in supporting business objectives, others may be better at triage. This guide helps organisations find the right mix of solutions to fit their specific needs."

Drogseth will conduct a free 45-minute Webinar on March 31 to review highlights from the guide and provide advice for enterprises looking for the right QoE product.

To further support enterprises launching a QoE initiative, EMA has introduced a free User Experience Management/QoE Solutions Centre that compares 15+ QoE tools side-by-side.

The Adopter's Guide is available for purchase online at the special price of $395 through March 31.