Criteo announces global availability of cross-device advertising solution

Criteo has announced the availability of its cross-device advertising solution which enables a single view of consumers' shopping behaviour across all devices. With its new cross-device capability, the company is allowing advertisers to engage consumers with personalised ads across any screen and device.

Criteo currently reaches nearly one billion Internet users monthly and is serving personalised ads across all internet-enabled devices, including almost 100 million Apple devices.

[caption id="attachment_75143" align="alignleft" width="380"] Representational image: Reuters[/caption]

Criteo's solution is based on an exact match identifier which aggregates anonymous, client-provided identifiers across the Criteo network to accurately identify users across devices. With this approach, Criteo is able to leverage its purchase intent algorithms to re-engage with consumers across over 7,000 publishers globally.

"Our direct relationships with over 6,000 advertisers provide extensive data that they can now unlock to deliver personalised ads directly to any device," said Jason Morse, VP of Mobile Products, Criteo. "By combining our exact match capability with the power of the Criteo Engine, we can ensure that a customer who browses a product on their work laptop at lunch can seamlessly purchase it that evening on their smartphone and tablet. We do this with exactly the same optimisation of post-click ROI that has generated $12 billion of sales for our customers over the last year."

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