Connectiva Systems Launches Mobile Analytics

Connectiva Systems Inc., a provider of revenue optimisation solutions for the telecommunications and media industry, today announced that it has launched Connectiva Mobile Analytics, as a part of its customer experience analytics platform.

This end-to-end application suite allows telecom operators to understand data, content and application consumption across all mobile portals and channels. The suite includes the following key modules:

The Premium Content Analyzer allows operators to comprehensively map subscriber activity on-deck and derive insight from customer behavior. Provides prepackaged reports, dashboards and work-flows to help marketing analysts and executives understand subscriber consumption of data services.

Mobile Web Analyzer enables operators to track subscriber activity and preferences on the mobile internet based on an opt-in model. Collects browsing data and provides detailed analysis of behavior, consumption shifts, interests and patterns across channels.

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Mobile Application Analyzer provides monitoring and tracking of application downloads, online usage and other activity related to application stores. Customer activities and behavior are dynamically segmented to allow providers to construct a smart-phone fingerprint of each subscriber.

"Connectiva Mobile Analytics is a unique offering that helps operators address growing needs to understand subscriber activity related to data services," said Anandan Jayaraman, Chief Product and Marketing Officer of Connectiva Systems. "With smart phone proliferation and the explosion of data on mobile networks, enhanced customer and network intelligence has the potential to shape the future of both telecommunications and advertising industries."