Communicate 2 Wins Google Analytics Consultant Certification

Communicate 2, a player in the contextual advertising space in India, has now become a certified Google Analytics Authorised Consultant (GAAC). Google Analytics is an effective analytics tool that can enable businesses to make informed decisions about their online marketing. Communicate 2 advocates its use for marketers to understand how visitors use their websites, how they are performing and how well their marketing and advertising efforts are generating results. Communicate 2 will train its team of over 160 professionals on the analytics tool to further its services in this area.

According to FICCI, Internet advertising spend is growing at a CAGR of 39 percent and will cross Rs 2,000 crore by 2009. It is gradually taking over all other forms of advertising wherein there has been a shift from traditional media to search engine marketing. As the demand is increasing for this channel, it needs to provide better quantifiable results.

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"All advertising mediums shall become dynamically priced as well as contextual -- the backbone of both these characteristics is going to be measurement and analytics. We have worked for the last six months to build an Analytics Division in Communicate 2. I think being GAAC certified gives a competitive edge to our search clients - as our entire 160-people team would eventually be trained to use analytics to improve the performance of our paid-search campaigns," said Vivek Bhargava, founder and managing director, Communicate 2.