Belkin Gets Aggressive In India

Belkin Asia Pacific, a provider of connectivity solutions, accessories for mp3 devices and computers, has announced that it has signed up a distribution agreement with Redington India, a distributor of IT and related products to distribute its range of accessories for MP3 devices and computers in India. Cyberstar Infocom, who distributes Belkin KVM and wireless connectivity solutions, is the other distributor for Belkin in India.

With the firming up of its distribution and overall India business strategy, Belkin has set the tone for an aggressive rollout of new products, marketing campaigns, and channel strategies in 2008.

"Belkin is thrilled about the partnership with Redington whose excellent distribution network, broad distribution portfolio and strong knowledge of market dynamics, will definitely help us quickly achieve a significant footprint for our award winning digital lifestyle products and accessories in India,” says Madhu Joshi, Business Development Director, India, Belkin. “Throughout the world, Belkin is known for enhancing people’s lifestyle with innovative, high quality and reliable products. Our marketing efforts this year in India will be focusing on getting our customers to get a first hand experience of the unparalleled, world class Belkin product experience.” he added.

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