Acision Delivers Managed MMSC Service For Airtel

Telecom services provider Bharti Airtel has selected Acision to provide a fully-managed service for its Multimedia Messaging Service Centre (MMSC) infrastructure. Acision has replaced Bharti Airtel's existing MMS provider to drive adoption across its subscriber base, as well as improve the MMS experience for customers.

With 100 million plus mobile subscribers as per company claims, Bharti Airtel required a flexible MMSC system to achieve its objective to make MMS more popular. Acision is able to offer Bharti an innovative approach to messaging and has the ability to support increasing MMS traffic across Bharti Airtel's large customer base. Acision will enable Bharti Airtel to provide a superior Internet experience, charge for messaging and data use, analyse usage behaviour, control spam and malicious messages, and format MMS images for any MMS device.

Rory Buckley, chief executive of Acision, said, "Acision has made significant investments in the Asian region, opening new offices and hiring experienced staff to drive growth. Bharti Airtel will benefit from our ongoing commitment to this region, which has enabled us to provide the dedicated support required for this type of managed service."

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Acision will enable Bharti Airtel to take full advantage of the potential of the second largest penetrated mobile data channel - MMS. The MMS deployment positions Bharti Airtel to market innovative MMS and proactively respond to a surge in demand for rich multimedia messages, including video and audio files.