Honda launches 'Dream Yuga' for Rs 44,642, ropes in Akshay Kumar

Honda launched motorcycle 'Dream Yuga' priced at Rs 44,642 for the Indian market. Bollywood actor Akshay Kumar is going to be the brand ambassador for the company soon.

FP Archives|Dec 20, 2014, 08:23:36 IST

Gurgaon: Honda today launched its second mass segment motorcycle 'Dream Yuga' in India priced at Rs 44,642.

The company's wholly-owned subsidiary Honda Motorcycle & Scooter India (HMSI) also announced to rope in Bollywood actor Akshay Kumar as a brand ambassador for the company.

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"Honda retained the brand Dream as part of a global strategy that was first launched in 1949. This new bike is very economical with better mileage," HMSI's President and CEO Keita Muramatsu told reporters here. Dream Yuga is powered by a 110cc engine, he added. The company sells 110cc motorcycle CB Twister in the country.

The company, which sold 21.07 lakh motorcycles and scooters in India last fiscal, is aiming to sell 27.5 lakh units in 2012-13.

PTI

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