Why the new Skoda ad reminds us of Toystory

Skoda Auto released a new commercial for its flagship model, the Skoda Octavia. The film had been conceptualised by BBH India, directed by Scott Anderson (Australia), and jointly produced by Photoplay (Australia) and Nomad (India).

[caption id="attachment_1167085" align="alignleft" width="380"] Skoda Auto released a new commercial for its flagship model, the Skoda Octavia.[/caption]

The film opens with a teddy bear in the new Octavia. It comes alive and signals the other toys to jump into the car and enjoy it's new features. They are then seen playing with the steering wheel and opening the sunroof. The final frame opens to a child trying to explain to his father that it was the teddy bear that opened the sunroof.

Kamal Basu, Associate Director- Marketing, Skoda India, said, "The Skoda Octavia sits right at the heart of the Skoda portfolio. It contains all that we do best. We wanted to bring alive the features of the new car as freshly, yet as powerfully as possible.The print innovations to me, do just that, and am sure the TVC will too."

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Sanjay Sharma, Head of Planning, BBH India, said, "The launch of the Skoda Octavia is quite possibly the most important launch Skoda has made recently. It was not just any other big car launch, with this launch Skoda was bringing back the much loved Octavia, marking the return of one of the biggest names in the Indian automotive market. We felt that there was a great opportunity to build on the past equity of the Octavia while, at the same time, reveal that the new and modern version of the Octavia is packed with incredible features."

Russell Barrett, CCO and Managing Partner, BBH India said, "Anyone who has worked on the car category would be aware, that it is both exciting and incredibly challenging to do a genuinely fresh car commercial. We needed to tell an engaging story that revolved around the features. While subtly reminding people of its legendary past. The TVC is an interesting story made up on the spot by a kid, trying to explain to his dad why the sunroof was left open. Naturally he blames his imaginary friends while allowing us to show a host of really cool features. And then we decided, with the help of Mikey McCleary, to bring back the legendaryPag Ghungroosong from Namak Halal. We felt that it lifted the film quite significantly and most importantly it was a great fit for the return of a legend."