Vodafone's uniquely emotive advertising campaign

UPDATE: The third commercial in this series, "Made for the young", has just been released on air.

Vodafone India has set itself apart from the pack with advertising that's uniquely emotive. The latest campaign that positions the telecom service provider as a 'Network For Never Ending Conversations' continues this trend.

[caption id="attachment_103785" align="alignleft" width="380"] The "Made for first love" commercial[/caption]

Conceptualized by Ogilvy India, the campaign comprises four television commercials, of which the first three' have already been released on air.

The first commercial tells the story of a young boy talking on the phone to his love interest. He continues to talk throughout the day, discussing irrelevant things and continues throughout the night. The film ends at dawn, with him still talking. The ad film ends with the tags of 'Made for First Love' and 'Network for never ending conversations'.

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The second commercial, titled 'Made for moms', shows how a young man frequently receives calls from his mother, while at work. His mother calls him repeatedly, urging him to get married. The film ends with a call made by his mother, where she asks him is he's interested in women. Watch film here.

[caption id="attachment_1145051" align="alignleft" width="380"] The "Made for the young" commercial, focusing not just on the youth, but also the young at heart[/caption]

The third commercial, the latest release titled 'Made for the young', shows how an old man keeps up with the times by having young friends, indulging in creating music on his phone, learning new swimming techniques through his phone, and attempting a video conference with a young adolescent. Watch the third film here.

The TV campaign will also be supported by print, outdoor, digital, radio and on-ground.

With the film, Vodafone will hope to position itself as the superior network, and will seek to build preference from new customers.

Credits:

Agency:Ogilvy Mumbai & Team Ogilvy

Production House:Nirvana Films