Vodafone India to be title sponsor for Indian Badminton League 2013

The Indian Badminton League announced today that Vodafone India will be its title sponsor.

Speaking on the association, Vivek Mathur, Chief Commercial Officer, Vodafone India, said, "Vodafone has a strong association with sport in India. We see a great initiative in the Indian Badminton League. Badminton is a sport that most Indians associate with and we see this as a paradigm shift in the sports entertainment industry. Vodafone India intends to make the best out of this association."

Ashish Chadha, CEO, Sporty Solutionz, the 'Commercial Partner' for IBL, said, "It's a matter of pride for Indian Badminton League today that Vodafone India has decided to promote the League and this association will take BAI and Sporty Solutionz's attempt to promote badminton in India to the next level. Keeping in mind Vodafone India's past association with sports, it gives us the confidence that they will even guide us with their valuable experience through this initiative."

Speaking on this occasion, Akhilesh Das Gupta, Badminton Association of India- President & MP, said, "We welcome Vodafone to the IBL family. We look forward to a strong and successful association and their presence will add goodwill to the League."