TapRoot India launches SquareRoot Design
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TapRoot India launches its new vertical- SquareRoot Design[/caption]
Dentsu owned creative hotshop TapRoot India has launched a new vertical, SquareRoot Design. Run by agency co-founders Santosh Padhi, Agnello Dias and Sameer Asth, the agency's new head of business and strategy, the design vertical has already produced work for brands including Pepsi's Atom, Marico's SetWet, Sri Lankan beverage brand Kik Cola and Sanjeev Kapoor's range of 'Khana Khazana' products.
"Design is a relatively new concept as compared to other mediums in India. There is a need to 'create' good design and aesthetics while keeping in mind the brand philosophy", said Santosh Padhi, co-founder, TapRoot India. Padhi says that when it comes to the extent of work for the vertical, it would range from 'defining a path to growth and creating a name, nomenclature, verbal and visual language, packaging, tangible retail engagement and viral content for the virtual world'.
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