Second edition of Kyoorius awards launched, goes beyond design

Kyoorius, in association with D&AD, announced the second edition of the Kyoorius Awards.

Following last year's awards for design, this year the platform is expanding by adding additional award programmes for advertising and digital alongside the Kyoorius Design Awards and the Kyoorius Student Awards.

The creative awards for advertising and marketing communication in India have been conceptualised by Kyoorius in association with D&AD, mentioned the official statement.

[caption id="attachment_1364643" align="alignleft" width="380"] The Blue, Black and Red Elephant Awards.[/caption]

Rajesh Kejriwal, Founder CEO, Kyoorius, said, "After an overwhelming response at the launch of the Kyoorius Awards last year, we decided to extend this platform to a wider sphere to create a truly ethical critique awards platform for the advertising industry in India. The Blue and Black Elephant Awards are coveted and highly respected in India. By this we hope to recognize and celebrate outstanding work in India across these three specialized practices - advertising, digital and design."

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Tim Lindsay, CEO, D&AD, said, "India is rapidly becoming the hub for creative excellence. With this association, we aim at informing, inspiring and educating the Indian professionals throughout their career, helping the country to reach its pinnacle of innovative brilliance and continue to raise the bar each year. For its part, D&AD is a global awards show and we are here to support the global community. But the quality of the work in India and the sheer size, dynamism and excitement in the market make India a very high priority."