SCA partners with Carat India for media services

Carat Media Services has bagged the media duties of SCA, a Sweden-based hygiene and forest products company, in India. The business will be handled by Carat's Mumbai office.

[caption id="attachment_1216299" align="alignleft" width="380"] Screengrab of Carat Media Services website.[/caption]

The company intends to launch brands like Libero(baby care), Tempo(hand and face hygiene), TENA(incontinence care) and Tork(away-from-home tissue segment), in the Indian market.

Cecilia Edebo, VP- Consumer Goods, SCA India, said, "SCA aims to grow organically and has extensive experience in the hygiene business, which should help to provide better hygiene for the Indian consumer. The large population and the low penetration of hygiene products provide the potential for SCA's future growth. In this endeavor, we had a series of presentations and discussions to evaluate the strategic thinking capabilities of Carat to enable our differentiation at the market place, demonstration of tools and passion of the team. We are happy that Carat India's team demonstrated great ability in strategic thinking capabilities backed by a solid integrated offering to support the Marcom. We are happy to have them as our media partner."

More from Brands

Himanka Das, Sr. VP, Carat India, said, "We are delighted to extend our partnership with SCA in India, they have some great personal care and incontinence care brands in their portfolio to offer and we do look forward to partnering them in their India plans. We have been working with them for the last one year to firm up the launch strategies based on extensive media market analysis."