Royal Enfield and Farhan Akhtar come together for 'Bhaag Milkha Bhaag' contest

Royal Enfield and Farhan Akhtar came together to celebrate the spirit of epic journeys that display courage, endurance and perseverance through the 'Bhaag Milkha Bhaag' contest that was held by Royal Enfield. The winner, Hamininder Singh from Srinagar, received the keys to the Royal Enfield Desert Storm motorcycle that was used by Farhan Akhtar in the recently released film 'Bhaag Milkha Bhaag'.

[caption id="attachment_975083" align="alignleft" width="380"] Farhan Akhtar posing with the Royal Enfield Desert Storm motorcycle[/caption]

The contest, which was conducted on Royal Enfield's social media platform, encouraged enthusiasts to share their tales of victory, passion and courage where they had to overcome challenges and hardships.

Shaji Koshy, Senior Vice President, Sales and Marketing, Royal Enfield, said,"The association between the film and us was a natural fit in many ways. Milkha's odyssey took him from partition-torn Pakistan to victory in London at the Commonwealth Games, turning him into a legend. Similarly, the Royal Enfield brand has travelled from the metal foundries of Redditch to the shores of coastal Chennai where it has now become an automotive icon".

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To retain the film's authenticity in its portrayal of the character of the Flying Sikh, Farhan is seen riding a Royal Enfield motorcycle to recreate Milkha Singh's days with in the Indian Army where he actually rode a Royal Enfield.

"The contest was our way of celebrating the spirit of epic journeys that we frequently see in our fans and customers. The 'Bhaag Milkha Bhaag' contest provided these enthusiasts with a platform to tell their stories of their own odysseys," added Shaji Koshy.