Reebok signs John Abraham as brand ambassador
Global Fitness Brand Reebok has announced its association with Bollywood actor, John Abraham, as its new brand ambassador.
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John Abraham and Erick Haskell at the Reebok Partners Trade-meet.[/caption]
Reebok has positioned itself as a brand that will offer a complete fitness experience to consumers. From specialized products across all fitness categories to the retail destination called Fit Hub, Reebok is set to redefine how consumers perceive fitness and make it more accessible.
The brand is set to launch a novel festival season campaign with John Abraham for their running & training gear which will be packaged and designed to inspire Indian consumers to take up fitness as a lifestyle.
Talking about the association, Erick Haskell, Managing Director, Adidas Group India said, "Reebok has solid plans in the fitness sphere and we want to give our consumers a never before fitness experience at every touch point. John Abraham is the perfect embodiment of our fitness philosophy, we are very excited to partner with him and together take our commitment to fitness to the next level. He has inspired the youth of this country to inculcate fitness as a part of their lifestyle and we want to further accelerate the same through our association with him, our exceptional product offering, multiple retail touch points and innovative marketing."
More from BrandsSharing his thoughts, John Abraham said, "Reebok has a strong heritage in fitness and so do I, so I was thrilled when they approached me to represent them in this new endeavor. I am really looking forward to this association and hope to build a positive momentum for the brand. In the case of Reebok, I am proud to say that I will not just be a brand ambassador but that I will embody the very spirit of this association. Stay tuned for some really exciting stuff that I will be doing with Reebok soon."
With this association the brand aims at involving more and more people in the drive towards fitness.
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