Reckitt Benckiser appoints IPG as Indian media partner

In India, IPG has replaced ZenithOptimedia, who had previously held the contract.

FP Staff|Dec 21, 2014, 04:38:18 IST

Anglo-Dutch multinational Reckitt Benckiser (RB) has appointed IPG as the company's media partner for India. Aegis, Havas and Publicis have been named as its global media agency partners.

[caption id="attachment_1291757" align="alignleft" width="380"] The new roster of agencies follows a global media review by the company.[/caption]

In India, IPG has replaced ZenithOptimedia, who had previously held the contract.

The new roster of agencies follows a global media review by the company, which has a presence in 60 markets where it advertises.

Heather Allen, executive vice president global category development, Reckitt Benckiser, said, "We were delighted with the quality of the proposals we received from both our existing partners and the new ones, with whom we're excited to be working with for the first time on a global basis. Our media investment is critical for our brands to engage with consumers around the world. RB is one of the world's fastest growing companies in consumer health, hygiene and home and we're looking forward to successful growth for our agency partners and us going forward."

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Reckitt Benckiser appoints IPG as Indian media partner

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