Publicis' Maurice Levy sends high tech season's greetings
Publicis Groupe's chairman and CEO Maurice Levy wishes the world as we approach the new year.
Now, this has become ritual - Publicis Groupe's chairman and CEO Maurice Levy wishing the world as we approach the new year.
As he explains, he tries to try to do two things. "The first one is to be fun. So I'm trying to be fun, which is not easy for me. And second, to show that we are extremely advanced and innovative in technology," he says.
"This year is very different because what we've done is something that has never been done before. We were truly interactive; that's the reason why you need the desktop. Now, you not only need the desktop, you also need a webcam. Because, what we want to do is interact and to show that we understand who you are and with whom you are. So, if you're alone, you have one message. If you are two, you have another message. The messages increase with the more number of people you have. This is something which is a fantastic demonstration of the capability of our teams. I am very proud of them," Levy says.
It is fun. Go on, try it.
To take a look at #TheMoreTheMerrier message, click here.
Note: You will need a PC with a webcam to view the video.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.
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