OLX welcomes 'The Wedding' with its new TVC

OLX today launched its latest ad campaign "The Wedding". The TVC reiterates the brand concept 'Bech De' with a new interpretation. Conceived by the creative team at Lowe Lintas, the TVC captures the hustle bustle of an Indian house preparing for a wedding and the dreams of the parents to give the best to their child.

[caption id="attachment_1171397" align="alignleft" width="380"] The TVC reiterates the brand concept 'Bech De' with a new interpretation.[/caption]

An elderly couple sits around to discuss a honeymoon package as a gift to their kid for their wedding but due to high cost, the parents talk about switching the trip to a cheaper destination. The wedding planner who overhears them, casually tells them the value of the extra things lying at their place, which can be easily sold on OLX in order to earn money. The TVC ends on a humourous note by communicating the core message that "Extra items mean more money".

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Amarjit Singh Batra, CEO, OLX India, said, "The new TVC captures the essence of how to make the best use of unused items in your house, which ends up blocking all free spaces and creating clutter. Keeping in sync with the brand's core message, the new TVC apprises users to sell and make money while sitting at home, is a theme, which will surely connect with every customer. This has been timed keeping the on-going festive season in India."

"The campaign line 'Extra samaan matlab extra paisa' completely resonates with our latest effort in delivering against this key objective," added Batra.

Amer Jaleel, National Creative Director, Lowe Lintas said, "The idea here is to demonstrate the hidden value of things at home, and how one can generate money unexpectedly in any given situation, almost magically. Wedding is a perfect example as people always overshoot and always end up arranging extra cash."

The TVC will be visible across TV, print, OOH, online and social media platforms as part of the media plan.