Nivea Men kickstarts its new campaign with Arjun Rampal

Nivea India Pvt. Ltd, an affiliate of Beiersdorf AG, has launched a brand new campaign for Nivea Men Fresh Active Deodorant, its franchise in men's deodorant.

The campaign features actor and Nivea Men's brand ambassador, Arjun Rampal.

Speaking on the launch of the campaign, Rakshit Hargave, Managing Director, Nivea India, said, "The Nivea Men deodorant campaign highlights the new brand proposition of 'It Starts With You' very well. Essentially, the platform urges Indian men to unlock their everyday potential and take charge of their lives. Arjun Rampal, our latest addition to the Nivea family, fits seamlessly into the brand values as he too is self-made & juggles multiple roles in life. He personifies masculinity, success & self-confidence, all qualities which a Nivea Man represents."

Arjun Rampal said, ''I always endorse brands & products that I use personally. The new Nivea Men range is a wonderful exciting range & definitely something that I use regularly. This new deodorant commercial is a very energetic film with a tongue-in-cheek humor about it. Most deodorant ads show men spraying the deodorant and girls falling over them. All that happens in this ad too, but wait for the last line."

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The campaign will include television and digital media advertising.