Nike redefines 'Just Do It' with new campaign

Nike has launched its latest global campaign to celebrate 25 years of its 'Just do it' tagline. Conceptualised by Wieden+Kennedy Portland, Nike is trying to inspire viewers to accomplish higher goals and push their limits further than before.

The new campaign, "Possibilities" inspires viewers to push their limits and strive to reach new goals through a series of playful scenarios featuring an all-star cast of athletes and guest stars, such as Gerard Piquet, Serena Williams, LeBron James and Andre Ward.

Digital and social media activations helpviewersto #justdoit themselves through a series of Nike+ challenges.

The film begins with the line, "If you can run a mile, run a race, run a marathon, outrun a movie star." A series of different challenges and scenarios emerge, each challenging characters in the film - and the audience -to push themselves to new limits.

On this campaign, Davide Grasso, global chief marketing officer, Nike, said, "For 25 years, we've been inspiring people to Just Do It. With 'Possibilities' we're taking 'Just Do It' to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration."

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Viewers can explore their own "Possibilities" through several activations, including Nike+ Running and NikeFuel challenges.

The Challenges feature on the Nike+ Running app enables runners to set a distance goal, invite Nike+ friends to join and race to the virtual finish line. Users can determine the Challenge's name, mileage goal, time period and participants, and a new chat feature allows friends to encourage each other and share tips throughout the Challenge. Runners can stay motivated by checking thelive leaderboard to track progress and seewhere they rank amongst their friends.

From August 20-September 13, runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-lifetime running experience, as part of Nike's crowd-sourced Free Run concept.