Mumbai Marathon: United Way Mumbai urges you to 'Give the right way'

United Way of Mumbai, the official charity partner of the Standard Chartered Mumbai Marathon, has released an ad film that aims to send out a message to the people - 'Give the right way'.

The ad film has been conceptualised by Chintan Ruparel and Shivani Sanghavi.

The film features a young man, dressed in formals, just about to enter his car. He is stopped by a school kid who reminds him how he used to ask the man for money to eat some food. The child mentions that the man would never give him any money. He flaunts his school badge and tells the man that he has passed today. The man is then seen smiling as the boy walks away. A voice over reveals how the man had actually paid the boy's school fees.

Jayanti Shukla, Executive Director, United Way Mumbai, said, "We wanted to send out a simple but strong message on the difference between mindless giving and structured giving - one that stood for and benefitted all our NGO partners. This story captures the exact sentiment and reinforces the trust in giving the right way."

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Vivek Singh, Joint Managing Director, Procam International (the Promoters of Standard Chartered Mumbai Marathon), said, "Giving is a good deed. Giving the right way is extending that deed to bring about real change. The intent was to make a larger social statement that emanated from the very core of 'giving' as a concept, and turning it into a conscious decision, in order to build a future. We believe this will have the desired impact."

The ad film, launched on YouTube, will be aired on television and multiplexes.

Client: United Way Mumbai, Procam International

Creative: Chintan Ruparel, Shivani Sanghavi

Director: Nikhil Chalam

Music: Arjun Kanungo