MTS India hands its brand mandate to Creativeland Asia

Sistema Shyam TeleServices Limited (SSTL), that provides telecom services under the MTS brand, today announced the appointment of Creativeland Asia as their Agency on Retainer (AOR) for the entire business. The mandate covers Mainline, BTL, Circles and Digital media for the India market.

The decision to partner together was taken after an intense multi-agency pitch process held earlier this year. Creativeland has been tasked with developing strategy and communications for brand MTS and all its offerings in every circle.

Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, said, "I am delighted to have MTS on board. We have been waiting to reel the Creativeland touch in the telecom sector for some time now. This partnership further gives Creativeland a great platform in the capital city and we hope to imbibe the 'Good Creative Upbringing' culture into the quality talent in this market."

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Commenting on the partnership, Leonid Musatov, Chief Marketing & Sales Officer, MTS India, informed, "MTS is in the process of charting a fresh creative thought to complement the extensive growth plans underway. Our requirement included a characteristic perspective that will redefine the brand and amplify our future business growth; Creativeland Asia came in with a contemporary and creatively cultivated approach to youthful brands. We look forward to a strong association with Creativeland Asia."