Mindshare appoints John Thangaraj as Head of Strategy, North

Mindshare today announced the appointment of John Thangaraj as the Head of Strategy for the Northern region. In his new role, John will assume responsibility for the Mindshare strategy product across Delhi clients.

John brings to Mindshare an experience of over 12 years, spanning a marketing role at Adidas, a research role at Quantum and as Head of strategic planning for Rediffusion Y&R. In his last role, John was Vice President - Strategic Planning at Lowe, where he was responsible for the product planning on a cluster of brands.

Announcing the appointment, Alok Sinha, Leader - Strategy (South Asia), said, "We are glad to welcome John to Mindshare & the extended GroupM family. He's got category and industry experience, and is a great team leader. I am confident he will be able to lead the strategy division to even greater heights."

Ravi Rao, Leader-South Asia, Mindshare,said, "I am pleased to welcome John. He has the combination between being imaginative, strategic and entrepreneurial that our strategy community and clients need."

"First and foremost, I hope to future proof myself. I have a strong belief in the fact that 'advertising' as is currently practiced in India does not have a shelf life of more than a decade (at the very most).Consumption of information and entertainment is rapidly moving screens and I feel that Mindshare is on the cutting edge of optimizing and leveraging this. 'Digital' has become a buzz word we all love to throw around, and I am looking to Mindshare to help me make the journey from 'thinking about digital' to 'thinking digitally'. Perhaps most of all, Mindshare represents a new journey for me- new skills to acquire, new people to meet and new challenges to deal with,"said Thangaraj.

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