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Madison Media wins Piramal Healthcare account

FP Staff|Dec 21, 2014, 04:21:51 IST

Madison Media has announced the win of Piramal Healthcare's media AOR. The account, previously handled by Lodestar, was won in a multi agency pitch.

[caption id="attachment_937991" align="alignleft" width="380"] Strepsils, Piramal Healthcare, India[/caption]

Mr. Kedar Rajadnye, COO- Consumer Products, Piramal Healthcare Ltd, said, "Given our ambitious plans, we wanted to enhance our current capabilities in the Media Strategy & Buying front. Hence, we looked out for partners who could create a higher value in this aspect. Madison Media fitted very well in the requirement & our scheme of things as we were very happy to see their approach being very similar to our mindset."

Ms. Vanita Keswani, COO, Madison Media Sigma, said,"We are delighted with this new win and are looking forward to a long and mutually beneficial relationship".

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Madison Media wins Piramal Healthcare account

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