Madison Media wins media mandate for Epic TV channel
Madison Media has announced the win of India's first genre specific Hindi entertainment channel, Epic. The account will be handled by Madison Media Sigma in Mumbai.
[caption id="attachment_978703" align="alignleft" width="380"]
Mahesh Samat, Head, Epic Television Networks[/caption]
Epic is India's first segmented Hindi entertainment channel that will offer content centered on Indian history, mythology and folklore. Epic will have action, drama, comedy, supernatural and narrative non-fiction content, set against India's historical and mythological past.
Vanita Keswani, COO, Madison Media Sigma, said, "We are delighted to be helping India's first genre-specific channel, Epic, with their launch strategy, and we are looking forward to a long and mutually beneficial relationship".
Aparna Pandey, Business Head, Epic, said, "With Madison's expertise, we are sure to have the right delivery of our ideas through a robust media plan. We as a channel have many stories to tell and Madison has the means to deliver them to our audiences."
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