Lowe Lintas and Partners appoints Vikas Mehta as Chief Marketing Officer

Vikas Mehta has been appointed the Chief Marketing Officer at Lowe Lintas. He joined the agency in May 2013 and will report to Joseph George, CEO, Lowe Lintas and Partners. Mehta will be responsible for marketing strategy, business growth and corporate development for the agency's offices across the country, covering Lowe Lintas and six other divisions.

[caption id="attachment_910783" align="alignleft" width="460"] Vikas Mehta, Lowe Lintas[/caption]

Joseph George commented, "Our growth ambition needs to be pursued in conjunction with further enhancing the thought leadership and agency reputation in the market. It is towards delivering on this objective that Vikas joins us."

Speaking on his appointment, Vikas Mehta adds, "The business of advertising agencies is going through a transformation and we believe it will be a significantly different ball game soon. The mandate is to help our business capitalize on these changes. The purpose behind creating the marketing function at Lowe is to drive our corporate strategy at a group level."

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Mehta has worked with Lowe, over seven years, in local and regional roles based in India, Vietnam and Singapore. Prior to joining Lowe, he worked with Publicis and Leo Burnett.