Lenovo: 'Asli Tablet, Asli Mazaa'

Lenovo India has released a new commercial for its latest Tablet, the Ideapad A1000. The commercial, conceptualised by Ogilvy and produced by Good Morning Films, stars Lenovo's brand ambassador, actor Ranbir Kapoor.

The TVC reaches out to the first-time tablet buyer using 'smiley' emoticons for the 'SMS and chat generation' audience.

Shailendra Katyal, Director- Consumer Business, Lenovo India, said, "Our new TVC is riding on the Tablet wave where consumers are open to explore new form factors. Through our campaign, we are asking consumers to make a well-informed choice with the A1000 Tablet. We believe the simplicity of the communication will appeal to all segments of our Youth audience."

Rajiv Rao, National Creative Director, Ogilvy, said, "In today's ever-changing technology market, it's very difficult to have a competitive advantage in an entry-level product. When Lenovo came to us with this brief, we choose to keep the message upfront and simple. The Smileys make the treatment memorable, along with Ranbir."

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Director- Shashanka Chaturvedi (Bob)

Production house- Good Morning Films