Jaipur Lit Fest 2014: Zee Entertainment to be title sponsor

The Jaipur Literature Festival has announced Zee Entertainment as the new title sponsor for the 2014 Festival taking place next week, from 17 - 21 January, 2014. The Festival will now be known as the 'Zee Jaipur Literature Festival'.

The Festival, which is now in its seventh edition, will welcome a wealth of literary talent next week, including Jonathan Franzen, Jumpha Lahiri, Amartya Sen, Harold Varmus, Tash Aw, Samantha Shannon and Reza Aslan.

Subhash Chandra, Chairman - Zee Entertainment Enterprises Limited, said, "Literature, as they rightly say, preserves our cultural ideals, customs and morals. Zee has been the cultural ambassador of our nation to the rest of the world for over two decades. Our traditions and rich culture, weaved into our content, reaches over 700+ million viewers across the globe. Our brand positioning - Vasudhaiva Kutumbakam, resonates this effort of ours, to unify the diverse cultures and traditions across the world into one Family. Celebrating this legacy further, we are extremely proud to associate with Jaipur Literature Festival."

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited, added, "Zee has redefined itself from being a broadcaster to a content company. We at Zee believe that one has to constantly innovate and offer creative content solutions to audiences to enhance their engagement. The Zee Jaipur Literature Festival association further strengthens our endeavour in creating compelling and engaging story telling for our viewers."

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Sanjoy K Roy, Producer - Zee Jaipur Literature Festival, said, "We are thrilled to welcome Zee Entertainment as title sponsor to the Jaipur Literature Festival, the world's largest free literary festival. Their support will allow us to keep the Festival open to all, whilst bringing a wealth of world class talent to Jaipur each year. We look forward to a strong partnership as the Zee Jaipur Literature Festival."