Intex celebrates life in HD

Intex Technologies Limited released a new commercial for their smart phone series, the Aqua i7. Conceptualised by their in-house creative team and produced by Fusion Films, the ad stars actor and brand ambassador, Farhan Akhtar.

The TVC is centered on a fight sequence between two Japanese warriors. During the fight sequence, Farhan Akhtar can be seen as a close spectator to the fight, experiencing every move made by the warriors. In another shot, it is revealed that Farhan was actually watching the fight on Aqua i7 and it was an immersive experience for him due to Full HD resolution of the smart phone. The TVC closes with shots of Aqua i7 phone from various angles.

Keshav Bansal, Director- Marketing, Intex Technologies, said, "Our new campaign aims to capture and communicate the phone's interesting features and emphasizes on the innovation in a very rich and elegant manner, which Intex always imbibes in its product offerings."

Credits:

Client: Intex Technologies

Brand: Intex aqua i7

Campaign name: Live Life in full HD

Creative Agency: In-house

Creative Team: In house creative team; Keshav Bansal (Director, marketing Mobile); Pravin Kumar Gupta (Creative Director )

Creative Brief: Keshav Bansal (Director, Marketing, Mobile)

Director: Henri Barges

Production House: Fusion Films