Indian Express goes to Bangalore with a new title
The Indian Express goes to Bangalore with a new title, National Standard, which published the first edition today.
When the Indian Express was split in 1991, the southern editions took the name The New Indian Express, while the northern editions, based in Mumbai, retained the original Indian Express name, with "The" prefixed to the title.
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The Indian Express goes to Bangalore with a new title, National Standard, which published the first edition today.[/caption]
Perhaps the terms and conditions in the 1991 split prevent the 'northern' editions from using name "The Indian Express" in the southern states, so a new name was required.
Notwithstanding the name change, it is apparent that National Standard is just the Bangalore edition of The Indian Express, with little or no difference in content between the two, except for the city pages and for the licensing arrangement with The Economist, which is absent in National Standard.
More from BrandsAnant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.
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