Homeshop18 appoints Madison Media as AOR
The account was previously handled by Mindshare
Madison Media Group has been appointed as the media AOR (Agency on Record) for shopping channel Homeshop18, part of Network18 Group. The account will be handled by Platinum Media, Delhi.
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The account will be handled by Platinum Media, Delhi.[/caption]
Vikrant Khanna, Chief Marketing Officer, Homeshop18 said, "Homeshop18 is proud to be associated with Madison, which is the leading media planning agency in the country. I am confident they will be a strong partner in our journey to become India's leading virtual commerce player. Having worked with Madison in the past I know that Madison is best equipped to help us reach our intended audience in the most economical and integrated way."
Basabdatta Chowdhuri, CEO, Platinum Media, added, "We are delighted with this new win and are confident that we can add strategic value in building the HomeShop18 brand in the country."
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