High quantity sales, high-quality service: Maruti Suzuki ARENA redefines car showrooms

Maruti Suzuki takes its dedication to customer service to the next level with its new showrooms, aimed at giving its patrons a future-forward car-buying experience. The brand is hoping to attract a new generation of buyers with technologically-advanced digital features, knowledgeable hands-on staff and a relaxed atmosphere at its showrooms, resulting in a dynamic purchase experience.Maruti Suzuki’s popularity in India has grown from strength to strength. From the Maruti 800 which introduce millions of citizens to 4-wheelers, to its premium hatchback, the Baleno, which since launching in 2015 has sold 5 lakh units worldwide. Then there is the sophisticated sedan, the Maruti Suzuki Dzire. There’s also the energetic Ertiga, recently revamped, that has sold over 400,000 units since its 2012 launch. And who can forget the rugged Gypsy, which has found a new fan following in addition to its loyal patrons of 30 years!The brand’s offerings aim to cater to every Indian, with a diverse price range and a variety of vehicles. In this same vein, it has turned its focus on a new wave of tech-savvy automobile owners, adding modern advancement to connect with their customers seamlessly, from the start of their research online to in-person meetings at the showroom. Their details are on record and sales staff are ready to assist customers fast and efficiently. The new showrooms offer a wealth of value-add features such as aesthetic personalisation through touchscreens. Here are some of the experiences you can look forward to at the Maruti Suzuki ARENA showrooms.1. Navigation PortalState-of-the-art technology allows smooth integration of online and offline registration. If you have registered on the website, you can resume your journey at the showroom by entering your mobile number in the Navigation Portal.2. Owner’s LoungeThe owner's lounge aims to give customers an area to unwind in, have a cup of coffee and sit back and relax while they wait for their car to get ready. Once all the decision making is done, it’s time to enjoy the excitement and anticipation of soon being behind the wheel of your brand new car.3. Product VisionThe Product Vision technology allows customers to explore cars from the comfort of the showroom, using interactive touchscreens that are easy to use. Customers can explore the whole range of models with interactive touchscreens.4. iCreateAnother innovative use of technology, iCreate gives you the freedom to customize and visualize a car according to your own personal style. There is a range of attractive designs and aesthetic add-ons that you can check on the car before deciding. It’s a unique new way to personalise your car or add some individuality to a vehicle for a special gift.Maruti Suzuki ARENA aims to be more than just a showroom. It is a journey tailor-made for customers in the digital age. With its new interactive showrooms and dedicated staff, car buyers can enjoy a comfortable yet insightful purchase process, with unique features to keep them engaged and answer their questions every step of the way.This is a partnered post.