Havas Media Group wins LGE business

Havas Media Group has been named the primary media partner for LG Electronics following an open review. Managed under its Arena brand, the group will oversee LG Electronics' media business in over 60 countries. The announcement follows the unveiling of LG's new corporate identity last week.

[caption id="attachment_1020613" align="alignleft" width="380"] Dominique Delport, GMD,Havas Media Group[/caption]

Dominique Delport, Havas Media Group's Global Managing Director (GMD), commented, "LG's passion in using technology to create happier, more satisfying lives for consumers around the world works with our long-standing investment into meaning communications with our Meaningful Brands analysis. The LG team also shares our positive energy and ability to change. This win has come at a good time for us all. The development of the Arena network and the current energy and enthusiasm within the Group creates a strong foundation from which to build this important partnership."

Arena will continue to be managed by Havas Media Group's Executive Committee, led by Alfonso Rods- CEO and Dominique Delport- GMD.

[caption id="attachment_1020625" align="alignleft" width="380"] Ki-wan Kim, EVP and Global Marketing Officer, LG Electronics[/caption]

"We look forward to a fruitful working relationship with Havas Media Group and have high hopes that the energy they bring to the table will be a good match for LG," said Ki-wan Kim, Executive Vice President and Global Marketing Officer at LG Electronics. "LG draws its inspiration from real consumers around the world and with Havas as our media partner, I'm optimistic that we'll be able to engage consumers in meaningful ways that make them smile."

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"This is another large global win for the Havas Media Group and demonstrates the success of our recent "digital and data" integration strategy," added Rods.