Halonix urges parents to switch to the 'right light'

Halonix Technologies Limited, manufacturer of consumer lighting appliances, has released a new commercial for their campaign that includes a revamp of identity and packaging. The TVC has been conceptualised by Cheil India and produced by Thumbnail Pictures.

The new campaign revolves around the thought, 'sahi roshni mein padai karo, varna zindagi bhar ke liye aankhein kharaab ho jayeingi' (bad light leads to poor sight for life).

The commercial opens with a young girl trying to read in poor light. She then gets distracted by sounds coming out of her study table. On closer inspection, she spots a pair of talking spectacles. The spectacles tell her to read in the right light or they will end up on her nose for life.

Amar Wadhwa, Founder and Executive Director, CrystalEyes, (marketing consultancy for Halonix Limited),said "Halonix's first TVC by Cheil India is a brilliant take on a simple idea- bad light makes for lifelong poor sight. This clutter-breaking campaign will set the pace for simple yet effective communication for brand Halonix and create a new paradigm in lighting advertising."

Nima DT Namchu, Creative Head & Executive Creative Director, Cheil Worldwide, SW Asia, said, "As children we were always told by our elders, sahi roshni mein padai karo, varna zindagi bhar ke liye aankhein kharaab ho jayeingi'! This was the simple thought behind this TVC and we were delighted with Halonix's response to our idea. We believe that parents will find an ally in the new Halonix campaign."

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Credits:

Client: Halonix Techologies

Brand/Product: Consumer Lighting

Agency: Cheil Worldwide SW Asia

Creative Head & ECD: Nima DT Namchu

Group Creative Directors: Navin Theeng, Kaushik Saha

Copy & Art: Anindita Das - Creative Supervisor (Copy), Narinder Bisht Creative Supervisor (Art),

Client Servicing Team: Amit Ghildiyal, Avilash Chakraborty, Upasana Sil

Account Planning: Vivek Dutta, Vartika Sahani

Production House: Thumbnail Pictures

Directed by: Sudip Bandhopadhay